{"id":868,"date":"2023-01-06T05:44:32","date_gmt":"2023-01-06T05:44:32","guid":{"rendered":"https:\/\/synthesys.io\/blog\/?p=868"},"modified":"2024-02-01T11:39:17","modified_gmt":"2024-02-01T11:39:17","slug":"12-types-of-sales-videos-you-should-try-in-2023","status":"publish","type":"post","link":"https:\/\/synthesys.io\/blog\/12-types-of-sales-videos-you-should-try-in-2023\/","title":{"rendered":"12 Types of Sales Videos you Should try in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"868\" class=\"elementor elementor-868\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-543440b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"543440b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25718337\" data-id=\"25718337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cfb00fe elementor-widget elementor-widget-heading\" data-id=\"5cfb00fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">12 Types of Sales Videos you Should try in 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eee4a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee4a88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c732fb8\" data-id=\"c732fb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-038a2a2 elementor-widget elementor-widget-text-editor\" data-id=\"038a2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>by <strong>Oliver Goodwin <\/strong>| January 6, 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-155ab43\" data-id=\"155ab43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-953c2a6 elementor-widget elementor-widget-text-editor\" data-id=\"953c2a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reading Time: <span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-855960e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"855960e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cd40b9\" data-id=\"7cd40b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c263b07 elementor-widget elementor-widget-image\" data-id=\"c263b07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/sales-video-1024x683-1.webp\" class=\"attachment-full size-full wp-image-877\" alt=\"sales video\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/sales-video-1024x683-1.webp 1024w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/sales-video-1024x683-1-300x200.webp 300w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/sales-video-1024x683-1-768x512.webp 768w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/sales-video-1024x683-1-350x233.webp 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b1732 elementor-widget elementor-widget-text-editor\" data-id=\"d4b1732\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The importance of videos in marketing can never be overstated. With videos, marketers can conveniently increase leads, sales, traffic, product understanding, engagement, and dwell time. Videos also help marketers reduce support calls while increasing brand awareness and improving their business ROI.<\/p><p>But if you could target videos for potential clients to highlight all the vital properties of your products and services, would that not be cool? This act is effective because it comes across to the prospect as a personalised video designed to cater to their needs, invite conversations, and teach your audience to troubleshoot their problems. Videos of this type are called sales videos.<\/p><p>This article will guide you towards a better understanding of sales videos. By the end of this article, you will have learned about the following:<\/p><ul><li aria-level=\"1\">The 12 types of sales videos that you should know.<\/li><li aria-level=\"1\">Why you should use different types of sales videos.<\/li><li aria-level=\"1\">Big brand popular sales video examples.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d3f56 elementor-widget elementor-widget-image\" data-id=\"43d3f56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/video4.webp\" class=\"attachment-large size-large wp-image-878\" alt=\"video with dslr camera\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/video4.webp 740w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/video4-300x200.webp 300w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/video4-350x233.webp 350w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eab7d5 elementor-widget elementor-widget-heading\" data-id=\"7eab7d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 12 Types of Sales Videos to Make for Your Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91541a elementor-widget elementor-widget-text-editor\" data-id=\"e91541a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are different kinds of sales videos, and each of them is suited for a specific purpose or application.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffc8e3 elementor-widget elementor-widget-heading\" data-id=\"7ffc8e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The Screen Share Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8420cf9 elementor-widget elementor-widget-text-editor\" data-id=\"8420cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A screen share video records every detail your prospects need to know about your products\/services. They are perfect for explanations and for walking your prospects through your products. If you want to establish client-product compatibility, screen-share videos are your best bet. You can review prospects\u2019 profiles while explaining why your products are perfect for them. Follow these steps to create a screen share video of your product:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sketch out your ideas:<\/b><span style=\"font-weight: 400;\"> This is a quick rundown of how you want the video to be in a temporal order.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose the software you want to use: <\/b><span style=\"font-weight: 400;\">There are two ways to go about this\u2014with or without a third-party app. <\/span><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/support.apple.com\/en-ng\/HT208721\"><span style=\"font-weight: 400;\">Mac OS<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/support.microsoft.com\/en-us\/windows\/use-a-screen-reader-to-record-your-screen-with-xbox-game-bar-5328cd25-9046-4472-8a14-c485f138802c#WindowsVersion=Windows_10\"><span style=\"font-weight: 400;\">Windows OS<\/span><\/a><\/span><span style=\"font-weight: 400;\"> have their guidelines. However, if you are opting for a third-party app, this is a list of the <\/span><span style=\"color: #017dd3;\"><span style=\"font-weight: 400; color: #333333;\">best screen recording softwar<\/span><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">e<\/span><\/span><\/span><span style=\"font-weight: 400;\"> you can install.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Record and edit your video: <\/b><span style=\"font-weight: 400;\">This involves taking a continuous snapshot of your products and your prospects\u2019 pages, fixing pauses where necessary, and removing distractions. Before you edit your video, ensure to play it once or twice to carefully study faults and how to fix them.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1278558 elementor-widget elementor-widget-heading\" data-id=\"1278558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The Webcam Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba96f1c elementor-widget elementor-widget-text-editor\" data-id=\"ba96f1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the webcam video, you, the salesperson, record yourself talking to your prospects in front of your camera. This video is also known as the selfie video. This option is perfect for you if you aim to introduce yourself or get personal with your prospects. Because your face is partly the subject of the video, it is easier to <span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/synthesys.io\/blog\/create-text-to-speech-with-emotion\/\">express emotions<\/a><\/span>\u2014which are great for humanizing your brand and bringing your prospects closer.<\/span><\/p><p><span style=\"font-weight: 400;\">When recording a webcam video, a failproof tip is to have a clean, well-lit background. Make each word of your message count as they build up to what your products and services aim to do for them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa292bc elementor-widget elementor-widget-heading\" data-id=\"fa292bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. The Personalised Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cc852 elementor-widget elementor-widget-text-editor\" data-id=\"55cc852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you got an email from a marketing team with your name and interesting facts about you, would that not increase your chances of purchasing whatever the marketing team is trying to sell? Now imagine this advantage in combination with the already listed benefits of video marketing. The synergy would be immense. This is what you get when you create personalised videos for your prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">When you send personalised videos to your prospects, you increase your chances of customer conversion. <\/span><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/www.campaignmonitor.com\/\"><span style=\"font-weight: 400;\">Personalised email videos, for instance, increase click-through rates by eight times.<\/span><\/a><\/span><span style=\"font-weight: 400;\"> But as a marketer, creating personalised videos for your many prospects can be daunting, so what do you do?<\/span><\/p><p><span style=\"font-weight: 400;\">If the prospects are few, it is ideal that you record a video for each. Here you can call each prospect\u2019s name or hold up a placard with their names on it, mention a few interesting facts about them and their company, and talk about how your solutions are designed to address their challenges.<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you have too many prospects to reach out to, automating your video creation (using AI to create as many videos as possible within a short period) is a brilliant option. Using a templated format is another adequate option. In this method, an existing video template is edited to accommodate as many versions of you talking about each of your prospect\u2019s personal life and business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a0381 elementor-widget elementor-widget-heading\" data-id=\"22a0381\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The Video Playlist\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d1c5 elementor-widget elementor-widget-text-editor\" data-id=\"5f4d1c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a compilation of all the sales videos you or your brand\u2019s marketing team recorded. This library may be homogeneous (comprising sales videos of the same kind, such as personalised videos) or heterogeneous (comprising sales videos of different kinds, such as a mixture of personalised and webcam videos).<\/span><\/p><p><span style=\"font-weight: 400;\">When compiling your video playlist, one good thing to keep in mind is to pilot it with a personalised or webcam video where you address your prospects. In this pilot video, you let your prospects know what the other videos are about and what to anticipate in the library.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, take note of questions your prospects might have or have asked in the past and provide answers to them using the subsequent videos. Try to keep the other videos concise and relevant.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, ensure that the videos follow a sequence or a plot unity where one video leads to the other. How do you do this? By including a call-to-action (CTA) at the end of each video. This CTA could be in the form of a question that the next video answers, an open-ended discussion that can only be closed by the next video, or a button such as \u201cNEXT\u201d that the prospect clicks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-badcb4c elementor-widget elementor-widget-heading\" data-id=\"badcb4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The FAQ Video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0002c elementor-widget elementor-widget-text-editor\" data-id=\"5d0002c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A video that answers prospects\u2019 questions in advance is called the FAQ video or the 80% video. It is called the 80% video because it answers questions that are commonly asked about 80% of the time. Therefore as a salesperson, the first step you take when creating this kind of sales video is being observant and noting down questions that people typically ask most of the time.<\/span><\/p><p><span style=\"font-weight: 400;\">How is this of benefit to you? First, it builds trust between you and your prospects, especially when the video is personalised. When prospects see how much effort you have invested in taking into account their pain points and how you have preemptively sated their question hunger, they want to listen more.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, while text FAQs exist, <\/span><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">73% of customers say they\u2019d rather watch a video<\/span><\/a><\/span><span style=\"font-weight: 400;\">. So how do you create a good FAQ video? Follow the guidelines below:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct your research and write down six commonly asked questions. Provide short and relevant answers to these questions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write your script and choose the kind of sales video you want to present it with. Do you want to personalise it? Is it a webcam? Do you want to share your screen?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record your video, and ensure to add personality\u2014because personality is the bone of your videos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share your video.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4c3b7 elementor-widget elementor-widget-heading\" data-id=\"4e4c3b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Product Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef28bc1 elementor-widget elementor-widget-text-editor\" data-id=\"ef28bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A product video is a promotional video that displays your product and demonstrates how it works. A product video can be a teaser, which advertises the product by appealing to consumers\u2019 taste; a demo, which showcases the utilisation of the product and all of its applications; or an explainer, which discusses what the product is and how it works. A product video can also be all of these three options depending on the aim, budget, and audience.<\/span><\/p><p><span style=\"font-weight: 400;\">How do you create the perfect product video? The following pro tips will guide you.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the market, the trends, and your prospects.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the kind of product video you want to create. Is it an explainer? A demo? Or a teaser? This usually depends on the problem you are hoping to solve, your audience, or your budget.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When shooting, consider all possible angles from which the product can be seen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add size and function perspectives to give prospects a basis for comparison.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include CTAs such as a phone number to call, a web address to visit, a barcode to scan, etc. With CTAs, your prospects become active participants rather than passive viewers.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cca87 elementor-widget elementor-widget-heading\" data-id=\"59cca87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Personal Bio Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcae0b elementor-widget elementor-widget-text-editor\" data-id=\"8fcae0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personal bio videos are an avenue for you and your team members (if you have one) to humanise and talk about yourselves. This will help you increase brand loyalty and get prospects to connect more with your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Oft-times, potential clients see salespersons as robots who are only out there to get a product sold. Shooting a personal bio video minimises this notion by a considerable degree because it paints the salesperson in a less robotic light. A personal bio video typically has the marketer\u2019s information, such as their name, roles in the company, off-duty activities, why they do what they do, and other interesting but relevant facts about them.<\/span><\/p><p><span style=\"font-weight: 400;\">Personal bio videos also help prospects easily identify you and your team by fostering familiarity between them and you. Personal bio videos are made to disrupt and correct this notion to a considerable degree because it paints the salesperson in a less robotic light.<\/span><\/p><p><span style=\"font-weight: 400;\">A personal bio video typically contains the marketer\u2019s information, such as their name, roles in the company, off-duty activities, why they do what they do, and other interesting but relevant facts about them.<\/span><\/p><p><span style=\"font-weight: 400;\">These videos also help prospects easily identify you and your team by fostering sufficient familiarity between them and your face.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db0a62 elementor-widget elementor-widget-heading\" data-id=\"6db0a62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Social Proof Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c9f8f elementor-widget elementor-widget-text-editor\" data-id=\"53c9f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social proof videos are almost the verbal version of product videos. Whereas a product video showcases the physicality, utilisation, and benefits of the product in action, a social proof video gets beneficiaries of a product to talk about these properties. To summarise, a social proof video is a product video that is painted with words.<\/span><\/p><p><span style=\"font-weight: 400;\">Consider the effect of testimonials, similar to how the reviews of a product influence your decision to purchase the product or not. Potential customers relate best with the journey of existing customers, and this video grants you the opportunity to leverage this. The first step to creating an excellent social proof video is obvious but often overlooked\u2014develop a product so good that customers will be willing to talk about it.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have hacked this, you can have happy customers talk about your product for a minute in front of a camera. There are three major kinds of customers who wield enough influence to sway prospects:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A couple of everyday users<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The number of testifiers you decide to use depends on the kind. For instance, you require as many experts or celebrities as everyday users to talk about your products before influencing your prospects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c3a6b elementor-widget elementor-widget-heading\" data-id=\"83c3a6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Team Intro Videos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844f2e2 elementor-widget elementor-widget-text-editor\" data-id=\"844f2e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A team intro video is similar to a personal bio video. The difference between the two videos is in the modes of transmission. A personal bio video can be featured using only methods such as a webcam or personalised video where the salesperson or each marketing team member introduces themselves. On the other hand, a team intro video can be executed by one person who introduces and talks about everyone on the team. It can be in the form of a voiceover where light focuses on each member or even as a shared screen of the \u201cAbout Us\u201d page with an accompanying voiceover.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbd87e elementor-widget elementor-widget-heading\" data-id=\"2fbd87e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Educational Videos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5405e49 elementor-widget elementor-widget-text-editor\" data-id=\"5405e49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Educational videos are intended to instruct on how to use a product. For instance, a video that guides prospects on correctly applying a skincare product or instructs customers on how to assemble the pieces of a newly purchased camera are all educational videos. The following steps guide you on your path to creating an excellent educational video:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be clear on the product you want to shed light on.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a mode of delivery. Do you want to share your screen? Record a product video? Or a webcam video? For this, a webcam video where you explain in detail is an ideal option.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record and edit your video. Double-check to see that all possible questions are answered.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0ad94 elementor-widget elementor-widget-heading\" data-id=\"4b0ad94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Landing Page Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfeadf elementor-widget elementor-widget-text-editor\" data-id=\"1dfeadf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A landing page is a singular page purposed for advertisement and for eliciting a response (through CTAs) from users. These CTAs can include email forms, sign-up forms, home address forms, product exploration buttons, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">However, users get sceptical about clicking or releasing their private information. A landing page video deals with this by explaining to the prospects what their action is about and how it benefits them. <\/span><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/unbounce.com\/landing-page-articles\/the-benefits-of-using-video-on-landing-pages\/\"><span style=\"font-weight: 400;\">Incorporating landing page videos into your website can increase your conversion rates by 34%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378f680 elementor-widget elementor-widget-heading\" data-id=\"378f680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Case Study Videos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8601e15 elementor-widget elementor-widget-text-editor\" data-id=\"8601e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A case study video is used to convince prospects of the potential benefits that they can derive from using a particular product. These videos usually feature:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers\u2019 user journeys.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers\u2019 success stories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistics that demonstrate these stories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advantages of using the product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scenarios of improved life for the prospects.<\/span><\/li><\/ul><p><strong>Related Article<\/strong>: <span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/synthesys.io\/blog\/how-to-turn-your-articles-into-videos\/\">How to turn your articles into videos<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d822 elementor-widget elementor-widget-image\" data-id=\"771d822\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/pexels-karolina-grabowska-4491445.webp\" class=\"attachment-large size-large wp-image-879\" alt=\"dslr camera\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/pexels-karolina-grabowska-4491445.webp 640w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/pexels-karolina-grabowska-4491445-300x200.webp 300w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/02\/pexels-karolina-grabowska-4491445-350x234.webp 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65ac66 elementor-widget elementor-widget-heading\" data-id=\"a65ac66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should You Use Different Types of Sales Videos?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7306de elementor-widget elementor-widget-text-editor\" data-id=\"c7306de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The different types of sales videos are purposed for specific applications. As a marketer, you should know the applications of each and how to leverage the combination of multiple sales videos. Read on to know why you should use the different types of sales videos:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Synergy:<\/b><span style=\"font-weight: 400;\"> some sales videos require other types to come alive. To record a personal bio video, for instance, you need to first record a webcam video.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wider reach: <\/b><span style=\"font-weight: 400;\">the main essence of conducting market research is to know what your audience wants. Sometimes, your audience may be split into multiple units across preference lines who find different types of sales videos appealing. To satisfy them, you have to deploy different sales video types.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>More applications: <\/b><span style=\"font-weight: 400;\">a product video is more suitable for teasers, demos, and explainers, not for landing page explanations. Similarly, you cannot apply a landing page video to creating a product video.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db56e5f elementor-widget elementor-widget-heading\" data-id=\"db56e5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Brand Popular Sales Videos Examples\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d36d2a elementor-widget elementor-widget-heading\" data-id=\"3d36d2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. LYFT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a1b1e elementor-widget elementor-widget-text-editor\" data-id=\"98a1b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This sales video by LYFT demonstrates how powerful a social proof video can be. It appeals to the emotion of prospects by telling a story about the professionalism and kindness of its drivers.<\/span><\/p><p><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/youtu.be\/yh1NAMi2oLg\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/yh1NAMi2oLg<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1e5bb elementor-widget elementor-widget-heading\" data-id=\"8a1e5bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Outreach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cee5f2 elementor-widget elementor-widget-text-editor\" data-id=\"6cee5f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This Outreach sales video is a perfect illustration of how different types of sales videos can work together to achieve a greater purpose. It combines the screen share video, webcam video, and product video.<\/span><\/p><p><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/youtu.be\/rlKeBAfqLU8\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/rlKeBAfqLU8<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08dd7da elementor-widget elementor-widget-heading\" data-id=\"08dd7da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Apple<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d17d0 elementor-widget elementor-widget-text-editor\" data-id=\"64d17d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this video, Apple mixes the screen share, personalised, and product video by targeting their teaser at people with disabilities.<\/span><\/p><p><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/youtu.be\/c2UF26YpPFg\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/c2UF26YpPFg<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9c503 elementor-widget elementor-widget-heading\" data-id=\"0c9c503\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27535c0 elementor-widget elementor-widget-text-editor\" data-id=\"27535c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the first example of a team intro video. Google\u2019s Doodle team are seen talking about themselves and what they do.<\/span><\/p><p><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/youtu.be\/dP_EAUg8Frw\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/dP_EAUg8Frw<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737eefe elementor-widget elementor-widget-heading\" data-id=\"737eefe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Microsoft\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add6fa4 elementor-widget elementor-widget-text-editor\" data-id=\"add6fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Microsoft has always been known for its great teasers, but they take it to another level in this video. By combining the power of screen imagery to case study video, they give us a scenario of how the future looks with Microsoft Edge.<\/span><\/p><p><span style=\"color: #017dd3;\"><a style=\"color: #017dd3;\" href=\"https:\/\/youtu.be\/FltYI3fwigQ\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/FltYI3fwigQ<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6084562 elementor-widget elementor-widget-heading\" data-id=\"6084562\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wrap Up<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8624203 elementor-widget elementor-widget-text-editor\" data-id=\"8624203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Videos have been proven repeatedly to be indispensable to the future of marketing. However, while videos are a class of marketing strategies, they exist in different forms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are about 12 types of sales videos, all of which have their unique applications. Their uniqueness, however, does not make it impossible for a coalition to occur between two or more sales video types.<\/span><\/p><p><span style=\"font-weight: 400;\">This is why marketers should identify all the nuances that separate the sales video types from one another. This article exists to do justice to that and to help marketers discern how, when, and where to apply the different sales video types.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc2806 elementor-widget elementor-widget-heading\" data-id=\"3cc2806\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related Articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17361a elementor-widget elementor-widget-text-editor\" data-id=\"c17361a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-thumbnails'>\n<!-- YARPP Thumbnails -->\n<h3><\/h3>\n<div class=\"yarpp-thumbnails-horizontal\">\n<a class='yarpp-thumbnail' rel='norewrite' href='https:\/\/synthesys.io\/blog\/how-to-set-up-a-video-chatbot\/' title='How to Set Up a Video Chatbot in Five Simple Steps'>\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/01\/video-chatbot-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"video chatbot\" data-pin-nopin=\"true\" \/><span class=\"yarpp-thumbnail-title\">How to Set Up a Video Chatbot in Five Simple Steps<\/span><\/a>\n<a class='yarpp-thumbnail' rel='norewrite' href='https:\/\/synthesys.io\/blog\/synthesia-alternatives\/' title='5 Best Synthesia Alternatives'>\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/08\/Synthesias-Alternatives-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Synthesia\u2019s Alternatives\" data-pin-nopin=\"true\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/08\/Synthesias-Alternatives-150x150.webp 150w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2023\/08\/Synthesias-Alternatives-120x120.webp 120w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><span class=\"yarpp-thumbnail-title\">5 Best Synthesia Alternatives<\/span><\/a>\n<a class='yarpp-thumbnail' rel='norewrite' href='https:\/\/synthesys.io\/blog\/generative-ai-trends\/' title='Top 10 Generative AI Trends To Look Out for in 2024'>\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/generative-AI-1-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"generative-AI trends\" data-pin-nopin=\"true\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/generative-AI-1-150x150.webp 150w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/generative-AI-1-120x120.webp 120w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><span class=\"yarpp-thumbnail-title\">Top 10 Generative AI Trends To Look Out for in 2024<\/span><\/a>\n<a class='yarpp-thumbnail' rel='norewrite' href='https:\/\/synthesys.io\/blog\/best-ai-avatar-generators\/' title='10 Best AI Avatar Generators: A Detailed Guide'>\n<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/ai-avatar-1-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"AI Avatar\" data-pin-nopin=\"true\" srcset=\"https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/ai-avatar-1-150x150.webp 150w, https:\/\/synthesys.io\/blog\/wp-content\/uploads\/2024\/02\/ai-avatar-1-120x120.webp 120w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><span class=\"yarpp-thumbnail-title\">10 Best AI Avatar Generators: A Detailed Guide<\/span><\/a>\n<\/div>\n<\/div>\n<\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>12 Types of Sales Videos you Should try in 2023 by Oliver Goodwin | Reading Time: minutes The importance of videos in marketing can never be overstated. With videos, marketers can conveniently increase leads, sales, traffic, product understanding, engagement, and dwell time. Videos also help marketers reduce support calls while increasing brand awareness and improving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":877,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>12 Types of Sales Videos you Should try in 2023 | Blog - Synthesys<\/title>\r\n<meta name=\"description\" content=\"Elevate your sales strategy in 2023 with these 12 impactful video types. 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