by Oliver Goodwin | October 23, 2022
Reading Time: 6 minutes
A picture is worth way more than a thousand words if used intelligently! As a brand owner or a creative, images constitute a major part of the bedrock of the success of your business; how? Consumers wantl it; they love stories.
Research shows that 92 per cent of consumers prefer that brands make their content appear as stories. And how do you tell a story properly? By engaging your audience with visuals. Sixty-five per cent of people remember details more if visuals accompany them. Moreover, visual content is more than 40 times more likely to be shared than content with only text.
Being a creative or a brand owner comes with the responsibility of seeking newer ways to make your business flourish. One of those prominent ways is the proper deployment of images. Below we walk you through further reasons imagery is a necessity.
The above statistics prove beyond reasonable doubt that images are important to the growth of a business. However, business owners and creatives face hurdles, such as generation or design resources, design processes, and proper image use.
Source: Heidi Cohen
In seeking newer ways to ensure consumer satisfaction, they are required to wield a level of material and mental effort that can sometimes be insurmountable. The primary objective of the emergence of text-to-image AI generators is to help business owners tackle these challenges.
A text-to-image AI generator allows textual description input, synthesizes the parts of this input with corresponding images using deep learning, and produces an image matching the original input text.
With text-to-image, you need not worry about any previously mentioned challenges. All you are required to bring to the table is what you intend to create, put it into words, and watch the text-to-image AI tool generate your image for you in seconds.
The good news is that this technology hardly discriminates. You can utilize it in any business that requires the passage of information from marketer to consumer. The following is a comprehensive list of professionals who use text-to-image AI generators and their applications in their fields.
TTI gives you plenty of benefits as a digital business owner:
Perhaps you have wondered if you require top-level graphic design skills to masterfully utilize text-to-image AI generators. Do not. The truth is you do not require any design skills to use the technology. The only human intervention is the text that you input. Imagine coming up with the same design concept as skilled designers.
Most text-to-image AI tools are free to use. Some offer limited free services, while others offer free limited services—which are typically sufficient for basic applications. In the latter two cases, you have to pay a fee to upgrade your access, and for the most part, the prices across multiple tools are affordable, considering the value being offered.
Unlike the conventional design process, where you spend hours trying to create and perfect your concept, text-to-image AI saves you all the time and effort you would have otherwise invested in manual design. Its speed, coupled with its user-friendliness, provides top-level efficiency.
Another upside to deploying text-to-image AI is the product quality. Not just that, the images you generate are flexible or adaptive—they can be resized and edited without compromising their quality.
Images from text-to-image AI generators are assumed to be unique and, therefore, subject to all commercial and social purposes, including selling, branding, and recreation.
With you as the heart and soul of your design, hiring a designer no longer comes as a necessity. As a result, you keep the money you would have otherwise spent hiring the designer.
The following is a step-by-step algorithm for creating your first image from text and improving your business.
How do you do this? By exploring the many options available and deciding the one that works best for you. Below is a list of the 7 most popular tools:
While exploring your options, properties that you should consider most include image quality, if it’s free or paid, the premium subscription fee, user-friendliness, etc.
Most tools make their textboxes readily visible to facilitate easy navigation for their consumers. Enter your idea into the textbox that you can find and choose your preferred use scenario—is it animation, photo, CGI, or Dark Fantasies?
Wait several seconds for your images to render, download them, and use them as you wish.
According to Forbes, so much venture capital will make its way into this technology. The benefits and applications of text-to-image AI have been discussed. Now, you need to be well-positioned for the coming boom.